AWARD 2026
The best Japanese-style
head spa in Ho Chi Minh City.
Named Best Japanese-Style Head Spa – Ho Chi Minh City at the Europe-based Top 100 Beauty & Aesthetic Awards 2026.
PRESS KIT
Press & Media
The best Japanese-style
ABOUT
About Birthree CHAMPACA
A Japanese spa chosen by travelers from around the world
Japanese-owned, with techniques supervised by a Japanese instructor. About 70% of our guests come from outside Japan.
Only therapists who complete two months of training
Our head spa is performed only by therapists who have trained for two months under a Japanese instructor and passed an exam. We cannot add staff quickly, but every treatment meets the same standard.
Recommended by nearby five-star hotels
Concierges at nearby hotels, including Park Hyatt, The Reverie Saigon, Sheraton, Hilton and The Myst, refer their guests to us.
BACKGROUND
Market background
International arrivals to Vietnam reached a record high in 2025, and 2026 is running ahead of that pace. Arrivals from Japan keep growing as well. Meanwhile, the spa market in Ho Chi Minh City is split between luxury hotel spas and budget local shops, leaving travelers who want high-quality service at a fair price with few options. Birthree CHAMPACA fills that gap, offering authentic Japanese technique and hospitality — Japanese-owned and Japanese-trained — at an accessible price.
International arrivals
- Vietnam, 2025
- approx. 21.2 million (+20.4% year on year, an all-time high)
- Vietnam, Jan–Sep 2026
- approx. 17.7 million (+14.5% year on year)
- From Japan, 2025
- approx. 814,000 (+14.4% year on year)
- Ho Chi Minh City, 2025
- approx. 8.6 million (+40.3% year on year, city figures)
Sources: National Statistics Office of Vietnam (via VnExpress, Viet Nam News, Nhân Dân) and Ho Chi Minh City (via SGGP), as of October 2026. Ho Chi Minh City figures include the areas merged into the city in July 2025.
PERFORMANCE
Track record
4.9 ★
Average Google rating (as of October 2026)
1,100+
Google reviews (as of October 2026)
2 months
Training before a therapist performs our head spa (exam included)
Top 100
Top 100 Beauty & Aesthetic Awards 2026 winner (Europe-based)
About 70% of our guests come from outside Japan.
From outside Japan: about 70%
From Japan: about 30% (the largest single nationality)
Nationality shares are based on our own visit records (November 2024 – June 2026, guests who filled in our entrance sheet).
MILESTONES
Our story so far
-
2023.11
Opened in District 1
A Japanese head spa & massage near Dong Khoi Street. The name joins "Birth" and "Three".
-
2024.12
596 guest groups in one month
Through reviews and Google Maps, travelers from around the world found us.
-
2026
Top 100 Beauty & Aesthetic Awards
Named the best Japanese-style head spa in Ho Chi Minh City. See the announcement and official visual
-
2026.10
Over 1,100 Google reviews
Still rated 4.9 on average.
FACT SHEET
Fact sheet
- Name
- Birthree CHAMPACA
- Type
- Japanese head spa, facial, body treatment & massage
- Opened
- November 9, 2023
- Address
- 16 Hồ Huấn Nghiệp, Bến Nghé, District 1, Ho Chi Minh City (just off Dong Khoi Street)
- Hours
- 10:00–22:00 (last entry 21:30; closed Wednesdays May–July)
- Prices
- Tax and tip included. Menu & prices
- Supervision
- Minoru Masuda (Japanese head spa instructor)
- Languages
- Japanese, English, Vietnamese
- Rating
- Google 4.9 (1,100+ reviews, as of October 2026)
- Award
- Top 100 Beauty & Aesthetic Awards 2026 — Best Japanese-Style Head Spa, Ho Chi Minh City (Europe-based). List of winners (official site)
- Press contact
- Endo Takahisa (owner) / info@birthree.com
PHOTO
Photos
High-resolution images and our logo are available on request.
PRESS CONTACT
Press & media inquiries
Press contact: Endo Takahisa
Email: info@birthree.com
Phone: +84-286-288-1111
Please include your outlet, a short outline of the story and your preferred timing. We reply within two business days (Vietnam time).