A head spa treatment with rising steam
PRESS

Press & Media Inquiries

Birthree CHAMPACA welcomes interviews and media coverage. Here is our positioning and track record, as background for your story.

INTRODUCTION

Filling the gap in Saigon's spa market

Founded in October 2024 in District 1, Ho Chi Minh City. In a market polarized between luxury hotel spas and budget local shops, Birthree CHAMPACA was born to fill the gap — fair prices × high quality × a diverse menu. Deep, luxurious relaxation, refined Japanese technique, and world-class hair-care products: that combination is our story.

Name
Birthree CHAMPACA
Business
Japanese head spa & massage
Opened
October 2024
Address
16 Hồ Huấn Nghiệp, Bến Nghé, District 1, Ho Chi Minh City, Vietnam
Hours
10:00–22:00 (closed Wednesdays May–July; open July 29, 2026)
Awards
Top 100 Beauty & Aesthetic Awards 2026 (UK-based)
Phone / Email
+84-286-288-1111 / info@birthree.com
PHOTO

Four faces of the spa

From dark-luxury treatment scenes to a colonial-style reception — spaces made to be photographed. High-resolution material is available for publication on request.

BACKGROUND

Why we opened here

Vietnam welcomed roughly 12.6 million international visitors in 2023, and Ho Chi Minh City — the country's economic center — draws a constant flow of business travelers as well. Yet the local spa market had split into two extremes: luxury hotel spas and budget local shops, leaving guests who want fair prices and high quality underserved. Birthree CHAMPACA fills that gap with authentic technique and hospitality under Japanese ownership and supervision, at prices within reach.

* Market statistics (visitor numbers) are external figures as of collection. Updated data available at interview time.

PERFORMANCE

The numbers

7,956 guest visits from opening through the end of June 2026 — about 368 per month. Google rating of 4.9 across 1,000+ reviews. Frequent referrals from five-star hotel concierges.

7,956
Guest visits from November 2024 through June 2026 — about 368 per month
4.9 ★
Average Google rating, across more than 1,000 reviews
Top 100
Winner, Top 100 Beauty & Aesthetic Awards 2026 (UK-based)
5★
Regularly recommended by the concierges of five-star hotels
About 7 in 10 guests visit from around the world.
International guests — about 70% Japanese guests — about 30% (largest single nationality)

* Visit counts and nationality data are measured from our own visit records (November 2024 – June 2026, guests who completed the entrance sheet).

MILESTONES

The journey so far

  1. 2024.10

    Opened in District 1, Saigon

    A Japanese head spa & massage house is born in the Dong Khoi quarter.

  2. 2024.12

    596 visits in month two

    Word of mouth and Google Maps bring travelers from around the world.

  3. 2026

    Top 100 Beauty & Aesthetic Awards

    Technique and hospitality recognized by the UK-based international award. See the announcement and official award visual

  4. 2026.6

    7,956 visits · 1,000+ reviews

    Approaching 8,000 total visits while holding a 4.9★ Google rating.

FEATURES

Three things that set us apart

A head spa performed by a trained therapist
I

Japanese quality, guaranteed by training

Every therapist debuts only after rigorous hands-on training and certification exams over two months, under Japanese instructors who guard our standards of technique and service.

The softly lit aroma treatment room
II

An escape with modern care

Three dedicated rooms far from the city noise — with Japanese touches down to the equipment, like shower heads that soften the local hard water.

Plush towels and aroma arrangements
III

Premium time at a fair price

The same patented keratin treatments used by Tokyo's top salons, at prices only Vietnam makes possible — all-inclusive of tax and tip.

BRAND

Birthree — Three Births

Our name joins the hope of “Birth” with the completeness of “Three” — three births we wish for.

I

The rebirth of our guests

Deep relaxation that lets you walk out a different person than the one who walked in.

II

The growth of our therapists

A culture of continuous training in technique and service is the foundation of our quality.

III

The creation of new value

A new spa experience, born where the cultures of Vietnam and Japan meet.

PRESS CONTACT

Interview & coverage inquiries

Press contact: Takahisa Endo (Endo Takahisa)
Email: info@birthree.com
Phone: +84-286-288-1111

Please include your outlet, story outline, and preferred timing. High-resolution interior photography and logo data are available for publication. Interviews can be conducted in English or Japanese.